How crucial is to discover the best domain name?

One of the most essential requirements for establishing a successful online presence is the domain name. It is what people will see first when they stumble upon your site and what they will link you with. The domain name should be easy to memorize, but should also be something that notifies your visitors what the site is about.

Generic Top-Level Domains (gTLDs)

A domain as a rule consists of 2 fragments - a Top-Level Domain Name (TLD) and a Second-Level Domain Name (SLD). If you have domain.com, for instance, ".com" is the TLD and "domain" is the Second-Level Domain Name. There are a couple of groups of Top-Level Domains that you should consider before you select the domain name you want. Your choice should be built upon the goal of your web page and on its target audience. Let's analyze the gTLDs, or generic TLDs - these are the most popular Top-Level Domains intended to designate a given purpose - .com (commercial establishments), .net (network infrastructures), .biz (corporations), .info (informational web pages), .org (organizations), .mobi (handheld devices), .asia (the Asia-Pacific region), .name (individuals or relatives), .pro (particular walks of life), and so on. As you can see, these Top-Level Domains encompass most realms of life, so you should choose the one that would show the intention of your web site best. There is no restriction as to who can register such domains, but some of them include additional requirements to demonstrate that you qualify to keep such a TLD (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific Top-Level Domain Names. Each country has its own ccTLD. Picking such a Top-Level Domain Name is good if your target group of web site visitors is from a certain country. Many people would rather purchase goods or services from a local web site, and if your target is Canada, for instance, opting for a .ca domain could increase the visits to your web site.

Domain Name Redirects

You can register several domains, which can forward your website's visitors to a particular web site such as domain.com, for instance. This would increase the traffic and decrease the likelihood of someone stealing your site visitors by registering the same SLD with another Top-Level Domain Name - if you are not utilizing a trademark.

Name Servers (NSs)

Every Top-Level Domain has domain records. The name server records (NS records, a.k.a. DNS records) exhibit where the domain name is hosted, in other words they point to the hosting firm whose name servers (NSs, also known as DNSs) it is utilizing now. You can alter the name servers of your domain name whenever you want. You can have your domain registered with one provider and get the site hosting service itself from another. Hence, if you register your domain and encounter good website hosting services someplace else at a later time, you can point your domain to the current provider's DNSs immediately.

Domain Name Server Records (DNS Records)

In general, as long as your domain name uses a specific pair of NSs, all its NS records will direct to the same web site hosting company. Some site hosting suppliers, though, allow you to edit given domain name server records, among them the A records and the MX records of your domain name. The A record is an Internet Protocol address, which specifies on which web server your website is located, while the MX records demonstrate which web hosting server tackles the mail addresses related to your domain name. For instance, if you engage a new web site designer and he creates an .ASP site that will be hosted on his personal Windows server, you may wish to alter just the IP address (the A record) but not the MX records of your domain name. In this way, www.domain.com will direct to the Windows web server, but your email address accounts or any sub-domain names such as forum.domain.com or shop.domain.com will still be in your current Linux web page hosting account. The .ASP platform is built by Microsoft and requests a Windows web hosting server, even though a Linux web hosting server would be far more secure.

Modestly Priced TLDs Furnished by 'Applied Technologies'

Just a few web hosting distributors allow you to edit particular name server records and very often this an extra paid service. With Applied Technologies , you get an enormous collection of Top-Level Domains to select from and you can modify all records or redirect the domains via a forwarding tool at no added charge. Therefore, 'Applied Technologies' would be your finest pick when it comes to administering your domain and to creating a successful presence on the Internet.